Privacy Policy
1. Introduction
DebtLift (“we”, “us”, “our”) is committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, store, and protect your personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (POPIA), and other applicable South African laws.
By using our website or services, you agree to the collection and use of your personal information as described in this policy.
2. Personal Information We Collect
We may collect and process the following personal information:
Full name and surname
Contact details, including telephone number and email address
Identity number or passport number, where required
Financial information, including income, expenses, and debt details
Information submitted through online forms or assessments
Website usage data, such as IP address, browser type, and cookies
Any additional information you voluntarily provide to us
3. How We Use Your Personal Information
Your personal information may be used for the following purposes:
To provide debt counselling and related services
To communicate with you and respond to enquiries
To conduct assessments and develop suitable solutions
To comply with legal and regulatory obligations
To improve our services, website functionality, and user experience
To send marketing communications, where you have provided consent
You may opt out of marketing communications at any time.
4. Lawful Basis for Processing
We process personal information lawfully and fairly based on one or more of the following grounds:
Your consent
The performance of a contract or service request
Compliance with legal obligations
Legitimate business interests, where applicable
5. Cookies and Website Tracking
Our website uses cookies and similar technologies to enhance user experience, analyse site performance, and improve our services. You may disable cookies through your browser settings, although this may affect certain website features.
6. Sharing of Personal Information
We may share your personal information with:
Service providers and partners who assist in delivering our services
Regulatory or legal authorities where required by law
All third parties are required to handle personal information securely and in compliance with POPIA.
7. Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, or alteration. While no data transmission or storage system can be guaranteed to be completely secure, we take reasonable steps to safeguard your information.
8. Retention of Information
We retain personal information only for as long as necessary to:
Fulfil the purpose for which it was collected
Meet legal, regulatory, or reporting requirements
Support legitimate business operations
Once information is no longer required, it is securely deleted or anonymised.
9. Your Rights
In terms of POPIA, you have the right to:
Request access to your personal information
Request correction or deletion of inaccurate or outdated information
Object to the processing of your personal information in certain circumstances
Withdraw consent where processing is based on consent
Lodge a complaint with the Information Regulator if you believe your rights have been infringed
10. Contact Details
If you have any questions about this Privacy Policy, wish to exercise your rights, or have concerns about how your personal information is handled, please contact us at:
Email: [email protected]
Phone: [Insert business contact number]
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in legislation or our business practices. Any updates will be published on this page.
